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Pedagogy and Professional Development

Preparing Our Students for the Multichannel Retailing World

Author
  • Sarah Song Southworth (University of Missouri)

Abstract

The purpose of this paper is to introduce an experiential learning group project that complements the current multichannel textbooks and lectures to prepare the students for the multichannel retailing world. This project can be adopted by any retailing classes involving the discussion of multichannel retailing to better prepare them for future careers in the emerging multichannel retailing world.

How to Cite:

Southworth, S. S., (2015) “Preparing Our Students for the Multichannel Retailing World”, International Textile and Apparel Association Annual Conference Proceedings 72(1).

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Published on
2015-11-11

Peer Reviewed

License

Creative Commons Attribution 4.0