Merchandising/Marketing/Retailing: Branding

Customer Interface Design for Co-Creation in the Social Era

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Abstract

The term “customer interface” in the context of web-based stores stands for the components offered by e-retailers in order to help customers with easy navigation, information acquisition, and eventually purchasing (Lee & Benbasat, 2001). The purpose of this study was to examine (1) whether aspects of the customer interface design for co-creation, such as (a) character, (b) choice, (c) community, (d) contact interactivity, (e) convenience, and (f) customization, were related to commitment (H2-H7) and (2) whether commitment was related to patronage intention (H1).

How to Cite:

Kang, J. M., (2015) “Customer Interface Design for Co-Creation in the Social Era”, International Textile and Apparel Association Annual Conference Proceedings 72(1).