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Pedagogy and Professional Development

Incorporating multimodal projects for enhancing Millennial learning

Authors
  • Olivia Johnson (Auburn University)
  • Veena Chattaraman (Auburn University)

Abstract

Millennial students are different from past generations in that they have had unlimited access to digital technology for a majority of their existence (Considine, Horton, & Moorman, 2009). The use of technology represents a cultural shift; therefore Millennial students bring a diverse and unique set of literacy skills never witnessed before. Support has been found for including multimodal practices in learning and teaching; however, limited literature has examined theoretical support for incorporating multimodal projects in curriculum. This paper outlines theoretical support for incorporating a multimodal project in retailing, consumer behavior and marketing courses.

How to Cite:

Johnson, O. & Chattaraman, V., (2015) “Incorporating multimodal projects for enhancing Millennial learning”, International Textile and Apparel Association Annual Conference Proceedings 72(1).

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Published on
2015-11-11

Peer Reviewed