Collaborative Fashion Production Applying a Real Life Scenario
Abstract
Effective communication between designers, manufactures, and buyers is essential in today’s global fashion industry especially with the rapid growth of fast fashion and offshore production (Burce & Daly, 2006). Therefore, it will be important for merchandising students to learn the production process as well as comprehend information that was developed by designers, and create a product line that incorporates their own ideas and designs.
Keywords: production, Collaborative, real-life, Store
How to Cite:
Hahn, K., Stanforth, N. & Grieder, T., (2014) “Collaborative Fashion Production Applying a Real Life Scenario”, International Textile and Apparel Association Annual Conference Proceedings 71(1).
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