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Consumer Behavior

Service Attributes Available on Mobile Website

Authors
  • Jungmin Yoo (East Carolina University)
  • Minjeong Kim (Oregon State University)
  • Jung-Hwan Kim (University of South Carolina)

Abstract

US m-commerce sales growth has been significant over the past few years. Total sales of products and services made using mobile phones and tablets reached $41 billion in 2013, accounting for 16% of total e-commerce sales. A majority of e-commerce consumers are expected to make purchases via mobile devices by 2017. Although mobile purchases are growing, most consumers still prefer to make actual purchases in physical stores or through retail websites (eMarketer, 2013).

Keywords: mobile shopping, service attributes

How to Cite:

Yoo, J., Kim, M. & Kim, J., (2014) “Service Attributes Available on Mobile Website”, International Textile and Apparel Association Annual Conference Proceedings 71(1).

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Published on
2014-01-01

Peer Reviewed

License

Creative Commons Attribution 4.0