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Historic

Hortense Odlum: Bonwit Teller’s first female president, 1934-1940

Authors
  • Michael Mamp (Central Michigan University)
  • Sara B. Marcketti (Iowa State University)

Abstract

From the late 19th century onward, a myriad of new retail stores developed within the United States. These establishments provided shoppers, particularly women, assortments of fashion products that helped shape the American culture of consumption. Authors have explored the role that women played as consumers and entry-level saleswomen in department stores in both America and abroad.

Keywords: Hortense Odlum, Bonwit Teller, retail, history

How to Cite:

Mamp, M. & Marcketti, S. B., (2014) “Hortense Odlum: Bonwit Teller’s first female president, 1934-1940”, International Textile and Apparel Association Annual Conference Proceedings 71(1).

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Published on
2014-01-01

Peer Reviewed

License

Creative Commons Attribution 4.0