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Consumer Behavior

Extended Self-Concept and Brand-Related Responses in the Sensory Modality Context

Authors
  • Chae Mi Lim (Philadelphia University)
  • Seeun Kim (University of Tennessee)
  • Youn-Kyung Kim (University of Tennessee)

Abstract

Self-concept has been addressed as an important factor that influences consumer behavior. Fashion brands, in particular, are frequently used a way of expressing self to others. However, recent resurgence of research interests in self-concept focuses not on the self-concept per se, but on the relationship between the self-concept and brand-related behavior (Kirmani, 2009).

Keywords: extended self, sensory, Brand Attachment, word-of-mouth, loyalty

How to Cite:

Lim, C., Kim, S. & Kim, Y., (2014) “Extended Self-Concept and Brand-Related Responses in the Sensory Modality Context”, International Textile and Apparel Association Annual Conference Proceedings 71(1).

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Published on
2014-01-01

Peer Reviewed

License

Creative Commons Attribution 4.0