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Merchandising/Marketing/Retailing: Management

Development and Implementation of an Apparel Retail Pop-up Store: An Undergraduate Apparel Marketing Capstone Experience

Authors
  • Kim Y. Hiller (Kansas State University)
  • Joy M. Kozar (Kansas State University)

Abstract

The purpose of this paper is to detail a two-semester capstone experience developed for apparel marketing students, including an analysis of students' perceptions regarding application of previously acquired knowledge and skills and new knowledge and skills they acquired through the experience.

How to Cite:

Hiller, K. Y. & Kozar, J. M., (2016) “Development and Implementation of an Apparel Retail Pop-up Store: An Undergraduate Apparel Marketing Capstone Experience”, International Textile and Apparel Association Annual Conference Proceedings 73(1).

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Published on
2016-11-08

Peer Reviewed

License

Creative Commons Attribution 4.0