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Sustainability and Social Responsibility

Sustainable Fashion Consumption and Happiness: A Self-Determination Theory Perspective

Authors
  • Eundeok Kim (Florida State University)
  • Srikant Manchiraju (Florida State University)
  • Ross May (Florida State University)
  • Frank Fincham (Florida State University)

Abstract

The purpose of the study was to investigate the relationship between sustainable consumption and happiness using the self-determination theory. The data were collected from 317 U.S. adults, which was subjected to structural equation modeling. The proposed framework explains about 45% of the outcome variable.

How to Cite:

Kim, E., Manchiraju, S., May, R. & Fincham, F., (2016) “Sustainable Fashion Consumption and Happiness: A Self-Determination Theory Perspective”, International Textile and Apparel Association Annual Conference Proceedings 73(1).

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Published on
2016-11-08

Peer Reviewed

License

Creative Commons Attribution 4.0