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Consumer Behavior

The Effect of Fashion Information Characteristics on Commitment and Intention of Instagram Users

Authors
  • Dogyeong Kim (Konkuk University)
  • Jinsook Hwang (Konkuk University)

Abstract

The main purpose of this study was to investigate the effect of perceived fashion information characteristics on commitment and intention to use fashion Instagram. Additionally, the study segmented Instagram users and analyzed the differences among the segments.

How to Cite:

Kim, D. & Hwang, J., (2016) “The Effect of Fashion Information Characteristics on Commitment and Intention of Instagram Users”, International Textile and Apparel Association Annual Conference Proceedings 73(1).

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Published on
2016-11-11

Peer Reviewed

License

Creative Commons Attribution 4.0