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ITAA-KSCT Joint Symposium

Effect of One Person Fashion/Beauty Media Use on Media Attitude and Appearance Management

Authors
  • Suyoun Park (Konkuk University)
  • Jinsook Hwang (Konkuk University)

Abstract

The influence of one person media is greatly increased, especially in fashion and beauty; it is important to study the effects of one person media use. However, there have been very few studies dealing with one person fashion and beauty media use. The purposes of the study were to investigate the effects of media use on media attitude and to determine the effects of media use on appearance management.

How to Cite:

Park, S. & Hwang, J., (2016) “Effect of One Person Fashion/Beauty Media Use on Media Attitude and Appearance Management”, International Textile and Apparel Association Annual Conference Proceedings 73(1).

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Published on
2016-11-10

Peer Reviewed

License

Creative Commons Attribution 4.0