What is Store Window Creativity? The Effect of Store Window Creativity on Window Attitude and Intention to Visit a Store
Abstract
The current research attempts to investigate the multi-dimensional structure of creativity in store window displays based on originality and relevance and its effect on customer responses.
How to Cite:
Choi, A., Lee, H., Kim, D., Kwon, K. & Choo, H. J., (2016) “What is Store Window Creativity? The Effect of Store Window Creativity on Window Attitude and Intention to Visit a Store”, International Textile and Apparel Association Annual Conference Proceedings 73(1).
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