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Textile and Apparel Industries

The New Owner behind a Veil: Luxury Brand Cross-Border M&A and Its Impact on Brand Credibility and Prestige

Authors
  • Hongjoo Woo (Auburn University)
  • Byoungho Jin (University of North Carolina at Greensboro)

Abstract

This study examined the effect of cross-border M&A on luxruy brands' crediblity and prestige.

How to Cite:

Woo, H. & Jin, B., (2016) “The New Owner behind a Veil: Luxury Brand Cross-Border M&A and Its Impact on Brand Credibility and Prestige”, International Textile and Apparel Association Annual Conference Proceedings 73(1).

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Published on
2016-11-09

Peer Reviewed

License

Creative Commons Attribution 4.0