Consumer Behavior

Passion for Online Social Networking and Internet Addiction: Testing a Dual Theory Conceptual Framework

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Abstract

The Internet is one of the most important forms of media, which is revolutionizing human behavior, with people spending more and more time online - studying, learning, communicating, creating, and entertaining themselves (Wallace, 2014). In fact, some (e.g., Hoffman, Novak, & Venkatesh, 2004) have proposed that Internet has become indispensable to one's self-identity. Consequently, Internet and addiction are on the rise. In this study, we focused on one specific type of Internet addiction, namely online social networking and its influence on Internet addiction. Furthermore, the aforementioned relationship is explored by proposing a research model using two theories—the Dualistic Model of Passion (Vallerand, 2015) and the Self-Determination Theory (Ryan & Deci, 2000).

How to Cite:

Manchiraju, S., Sadachar, A. & Ridgway, J. L., (2016) “Passion for Online Social Networking and Internet Addiction: Testing a Dual Theory Conceptual Framework”, International Textile and Apparel Association Annual Conference Proceedings 73(1).