Culture

The Designer/Embroiderer Relationship: A Comparison between Europe and India

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Abstract

An analysis of the similarities and differences in the fashion designer/fashion embroiderer relationship between the high fashion industry in Europe and the high fashion industry in India. The analysis seeks to answer the question, why do European designers have difficulty obtaining the same quality embroidery from India as from Europe. The analysis is the result of three separate studies: a qualitative study conducted in the embroidery ateliers of France, England, and Italy, a qualitative study conducted in the design workrooms of Kolkata, India, and a study designed to compare the findings of the previous two studies.

How to Cite:

Alexander, T. C., (2016) “The Designer/Embroiderer Relationship: A Comparison between Europe and India”, International Textile and Apparel Association Annual Conference Proceedings 73(1).