Merchandising/Marketing/Retailing: Branding

Assessing the Challenges and Opportunities for Small and Medium Enterprises (SMEs) in the Vietnamese Apparel Retail Market

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Abstract

Since the Vietnamese government implemented an economic renovation policy in 1986, small and medium enterprises (SMEs) have tremendously contributed to a rapid growth in the country's economy. Although SMEs play an important role in Vietnam's apparel retail market, relatively little is known about Vietnam's apparel retailing market environment and domestic Vietnamese apparel retailers' dynamic business performance in the marketplace. Therefore, the present study aimed to extend an understanding of the competitive advantages of domestic Vietnamese small-sized apparel retail firms and examine their growth potential in Vietnam's apparel retail marketplace.

How to Cite:

Lee, J. & Linda, N. S., (2016) “Assessing the Challenges and Opportunities for Small and Medium Enterprises (SMEs) in the Vietnamese Apparel Retail Market”, International Textile and Apparel Association Annual Conference Proceedings 73(1).