Consumer Behavior

Why Do They Sew? A Need to Discover the Motives of Young Women to Sew Their Own Clothing

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Abstract

The interest in home sewing has seen a resurgence over the last decade, with the fastest growing segment of sewers being young women (IBISWorld, 2014). These women are interested in interested in do-it-yourself fashion and creating unique items for themselves. It has been over 20 years since motivations of home sewers have been studied and this young segment has yet to be researched. This proposed study aims to investigate the motivations that drive these women to sew clothing when ready-made clothing is cheaply available. Pilot study results indicate interesting motivational changes from previous research reveling emerging themes associated with garment fit, confidence, and self-expression. This confirms the need to further investigate the motivations of young women to sew garments for themselves.

How to Cite:

Martindale, a. & McKinney, E. C., (2016) “Why Do They Sew? A Need to Discover the Motives of Young Women to Sew Their Own Clothing”, International Textile and Apparel Association Annual Conference Proceedings 73(1).