Textile and Apparel Industries

K-beauty's Status through Trade Network Analysis

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Abstract

With the spread of Hallyu (Korean wave), the Korean cosmetics market is growing fast, thereby rapidly changing the global cosmetics market. This study aims to present the future direction of K-beauty by understanding its current status and problems through trade network in the cosmetics market. Using the data provided by UN Comtrade, an international trade statistics site, we analyzed the top 10 countries according to the import and export statistics of skincare items (HD code: 304499). The trade network analysis was conducted using Nodexl, a social network analysis program. The result of this trade network analysis reveals that the Korean cosmetics industry showed remarkable growth in the basic cosmetics market.

Keywords: global cosmetic market, trade network analysis, K-beauty

How to Cite:

Baek, K. & Lee, H., (2019) “K-beauty's Status through Trade Network Analysis”, International Textile and Apparel Association Annual Conference Proceedings 76(1). doi: https://doi.org/10.31274/itaa.8215