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Merchandising/Marketing/Retailing: Management

Consumer Evaluation of Mobile AR Applications for Shopping: Focusing on 3D Authenticity

Authors
  • Bomi Lee (The University of Tennessee)
  • Sejin Ha (University of Tennessee at Knoxville)

Abstract

This study used SEM and found the role of 3D authenticity in mobile apps is to prompt affective as well as cognitive reactions toward mobile shopping in a positive way, instead to minimize possible negative m-shopping aspects like perceived risk.

How to Cite:

Lee, B. & Ha, S., (2019) “Consumer Evaluation of Mobile AR Applications for Shopping: Focusing on 3D Authenticity”, International Textile and Apparel Association Annual Conference Proceedings 76(1). doi: https://doi.org/10.31274/itaa.8297

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Published on
2019-12-15

License

Creative Commons Attribution 4.0