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Social and Psychological Aspects

Ideal Beauty Standards: A Preliminary Analysis of Ethnicity and Skin Tone Features

Authors
  • Bomi Lee (The University of Tennessee)
  • Michelle L Childs (The University of Tennessee)

Abstract

ANOVA was conducted to determine which ethnicity of model (i.e., Caucasian vs. Korean) is most attractive to U.S. consumers and to determine whether ethnicity has an effect on model evaluations according to skin tone. This study found that Caucasian women, generally, prefer a Caucasian model over three different skin tones when compared to a Korean model. Results also indicate that a medium skin tone had the highest evaluation among the three skin tones.

How to Cite:

Lee, B. & Childs, M. L., (2019) “Ideal Beauty Standards: A Preliminary Analysis of Ethnicity and Skin Tone Features”, International Textile and Apparel Association Annual Conference Proceedings 76(1). doi: https://doi.org/10.31274/itaa.8298

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Published on
2019-12-15

License

Creative Commons Attribution 4.0