Sustainability and Social Responsibility

Why Do Consumers Love to Use Lululemon’s Reusable Shopping Bags?

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Abstract

The purpose of this study was to investigate possible reasons with regards to the practice of reusing Lululemon shopping bags by consumers, allowing for insight on the sustainable practices. Theory of Reasoned Action (TRA) was used as a framework to develop a part of the proposed research model and hypotheses. In addition to the TRA’s variables, multiple other variables were considered that may answer our question of why consumers are choosing to use Lululemon’s reusable shopping bags (RSB). An online survey was used to collect the data. SPSS software was used to run reliability analysis, correlations, multiple regressions, and descriptive statistics. The total useable sample was 210. It was found that there were positive significant relationships between a) attitude towards Lululemon and intention to use Lululemon’s reusable shopping bags, b) attitude towards using reusable shopping bags and intention to use Lululemon’s reusable shopping bags, c)intention to use Lululemon’s reusable shopping bags and actual use of Lululemon’s reusable shopping bags, d) brand loyalty and actual use of Lululemon’s reusable shopping bags, e) perceived convenience and actual use of Lululemon’s reusable shopping bags, and f) perceived aesthetic of Lululemon’s reusable shopping bag and actual use of Lululemon’s reusable shopping bags.

Keywords: Reusable shopping bags, intentions

How to Cite:

Sadachar, A. & Timyan, A., (2019) “Why Do Consumers Love to Use Lululemon’s Reusable Shopping Bags?”, International Textile and Apparel Association Annual Conference Proceedings 76(1). doi: https://doi.org/10.31274/itaa.8774