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Volume 76 • Issue 1 • 2019 • Risk and Reward
Las Vegas, Nevada (October 25–29, 2019)
Keynotes, Special Sessions, and Workshops
Case Study Teaching Method: Bringing Concepts to Life
Jessica Ridgway Clayton, Leslie Davis Burns, Lorynn Divita and Sheng Lu
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
2019 ITAA Special Topic Session: Assessment of Student Learning Outcomes for TAPAC Accreditation
Andrew Reilly, Carol Warfield, Sara B. Marcketti, Cynthia L Istook, Elena E Karpova, Kathleen Rees and Rinn Cloud
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Salon: Performance and Interpretive Expressions of Creative Scholarship
Kelly L. Reddy Best, Jessica L. Ridgway, Tameka Nicole Ellington, Belinda T. Orzada, Brianna Plummer, Jenny Leigh Du Puis and Bingyue Wei
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Beholding: The Neuroaesthetic Experience of a Synesthetic Dress
Virginia Rolling and Karla P Teel
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
2019 ITAA Pre-Conference Workshop: Understanding the Requirements and Expectations for Preparing the Self-Study Report for TAPAC Accreditation Review
Andrew Reilly, Carol Warfield, Elena E Karpova, Elizabeth Bye, Farrell Doss, Jane Hegland, Kathleen Rees, Leigh Southward, Linda Welters, Nancy J. Miller, Rinn Cloud and sherry Schofield
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Creating Custom Half-Scale Dress Forms from 3D Body Scans
Kristen Deanne Morris and Kimberly A. Phoenix
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Consumer Behavior
Consumers’ Adoption of Virtual Fitting Rooms: Antecedents and Moderating Factors
Hanna Lee, Yingjiao Xu and Anne Porterfield
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Fashion Consumers’ Adoption of AR-Based Virtual Fitting Rooms: Effects of Perceived Interactivity and Augmentation
Hanna Lee, Yingjiao Xu and Anne Porterfield
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
To Share or Not to Share? Differing Motivations and Deterrents in Two Collaborative Consumption Modes
Byoungho Ellie Jin and Naeun Lauren Kim
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
A Study of Key Factors Influencing U.S. Consumers’ Intent to Purchase Slow Fashion Products
Colleen Warren, Jenisha Gerard, Ting Chi, Yuanting Wang and Yuhfen Yu
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Right-Sized Consumption: Should Doughnut Economics Inform the Textile and Apparel Industry?
Jana M Hawley
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Something Seems Fishy: Mainstream Consumer Response to Drag Queen Imagery
Sarah Frankel and Sejin Ha
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Busy Minds: The Effect of Busyness and Virtual Product Presentation Format on Online Shopping Behavior
Seeun Kim, Sukki Yoon and Tae Hyun Baek
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
“55 Is Not Old!”: Aging and Identity in Fashion Blogs Targeting Female Baby Boomers
Youngji Lee, Nancy J. Hodges and Seoha Min
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Identification of Key Attributes of Social Media Influencers: An Exploratory Study
Chung-Wha (Chloe) KI, Leslie M. Cuevas and Heejin Lim
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
The Role of Brand Love: Application of the Hierarchy of Effects Model
Dooyoung Choi and Tae-Im Han
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
The Relationship of Consumer Smartness to Demographic and Behavioral Characteristics
Soo-Kyoung Ahn, Eunjung Ryou and Sua Jeon
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Access-Based Fashion Consumption and Consumer Happiness
Juanjuan Wu and Sanga Song
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Conceptual Framework of Impulse Self-Gifting Behavior
Jin Su, Nancy J. Hodges and Sukyung Seo
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Failure Experience and Rumination in Mobile Shopping of Fashion Products
Ga Young Ahn, Inhwa Kim and Yuri Lee
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Perceived Deception or Perceived Relevance? The Role of Self-Regulatory Focus in Processing Negative Online Reviews
Ran Huang and Stacy Lee
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Assessing a Survey: Motivations of Collaborative Consumption of Clothing
Alyssa Dana Adomaitis and Diana Saiki
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Motivational Drivers of Chinese Consumers’ Brand Avoidance Behaviors: A Perspective of Sportswear
Lu Lin, Yingjiao Xu and Qiong Tao
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
The Influence of Evaluation Subject Visual Perception and Fitting Experience on Consumer Preference for the Body-Enhancing Garment
Yan Cui, Yuqian Dai and Xiaogang Liu
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
LIKEtoKNOW.it: The Influencer Economy, An Exploratory Study
Katherine Sommermeyer and Sanjukta Pookulangara
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Hey Google: Voice Search and Customer’s Path to Purchase
Amine Bentahar and Sanjukta Pookulangara
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
University Student Mentors: Serving Populations in Transition to College
Diana Saiki, Jay Kandiah, Kara Tripp and Val J Birk
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Social Media Era Consumers' Identity Formation: A Symbolic Interactionist Approach to Consumer-Brand Identity Co-creation
Kassandra Ross and Young-A Lee
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Green Fashion Purchase Behavior of Hispanic Consumers in US: Role of Fashion Consciousness, Health Consciousness and Personal Norms
Chitra Srivastava Dabas and Lizhau Davis
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
The Role of Curiosity on Showrooming and Webrooming
Hye-Young Kim and Jennifer Huh
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Consumer Attitudes Toward Gender Binary Stereotypes and Androgynous Advertisements Based on Media Exposure
Ivana Markova and Victoria Yao-Hue Lo
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Body Dissatisfaction of Ethnically Diverse Gay, Straight Men and the Proliferation of Social Media and Fashion Magazines
Cristina Azocar and Ivana Markova
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Investigating Consumers’ Online Clothing Buying Behavior Through the Lens of Extended Unified Theory of Acceptance and the Use of Technology
Bruce Cameron and Md Abdullahil Kafi
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
The Impact of Perceived Humanlikeness of Voice Assistants on Purchase Intention
Claire Whang and Sanga Song
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Older Female Consumers’ Environmentally Sustainable Apparel Consumption: The Impact of Time Perspective and Advertising Appeals
Gwia Kim and Byoungho Ellie Jin
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
How to Frame Cost Information? Testing the Mediating Role of Perceived Gains and Losses
Sojin Jung, Hyeon Jeong Cho and Byoungho Ellie Jin
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
An Examination of Elderly Female Consumers' Body Shapes, Activewear Preferences and Exercise Behavior
Hyo Jung (Julie) Julie Chang, Jennifer Yurchisin and Su-Jeong Hwang Hwang Shin
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
A Study on Perceptions and Consumption Values of Ethical Consumption by Using Social Media Big Data
Ae-Ran Koh, EunJung Shin and SORA YIM
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Put Faces to Your Instagram Posts. Elements for a Fashion Brand’s Social Media Images to Help Overcome the “Algorithm”
NIgel AR Joseph, Jihyeong Son and Vicki McCracken
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Instagram Captions Matter. How Regulatory Fit Relates to Consumer Interactions and Brand Evaluations on Social Media.
NIgel AR Joseph, Jihyeong Son and Vicki McCracken
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Conceptual Framework for Virtual Apparel Consumption in Gaming Virtual Worlds
Meghan Elizabeth Hembree and Jin Su
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Exploring Consumer Motivation for Apparel Renting: Insights from Interviews with Renters
Hyejune PARK and Cosette M Armstrong
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Are Aesthetic Experts Willing to Take More Design-Based Risks than Non-Experts?
Alina Maria Braun and Veena Chattaraman
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Creative Design: Graduate
Flex, Breathe, Fit, and Walk: Exploring Technologies Accessible in Academia for Design and Production of a Custom Fit Shoes
Lida Aflatoony
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Art is the Flower, Life is the Green Leaf
Erin French
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward
Afterlife
Sanjay Guria, Susan P. Ashdown and Yoojin Chung
2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward