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  • Volume 76 • Issue 1 • 2019 • Risk and Reward

    Volume 76 • Issue 1 • 2019 • Risk and Reward


Las Vegas, Nevada (October 25–29, 2019)

Merchandising/Marketing/Retailing: Branding


An Influencer Like Me: Does Influencer Social Status Matter?

Do Yuon Kim and Hye-Young Kim

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Brand Personalities and Sexuality in Luxury Fashion Advertisements

Alyssa Dana Adomaitis and Diana Saiki

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Fashion Design Piracy and Consumers’ Brand Perceptions: The Case of Corporate Copying of Independent Fashion Designers

Hongjoo Woo, Kassandra Ross and Wi-Suk Kwon

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Luxury Marketing in Social Media: The Role of Social Distance in a Craftsmanship Video

Jung Eun Lee and Song-yi Youn

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

The Effects of Presentation Order of Apparel Product Images on Consumers’ Information Processing Style and Purchase Intentions

Jung Eun Lee, Eonyou Shin and Doris H. Kincade

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

What Do Instagram Likes Mean? How Social Media Relates to Consumer Equity and Its Drivers

NIgel AR Joseph, Jihyeong Son and Vicki McCracken

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Merchandising/Marketing/Retailing: Management


Addressing the Contamination Issue in Fashion Sharing: Does Ownership Type of Shared Goods Matter?

Byoungho Ellie Jin and Naeun Lauren Kim

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Traditional Versus Big-Data Based Fashion Trend Forecasting: An Examination Using WGSN and EDITED

Mikayla DuBreuil and Sheng Lu

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

The Choice of Channel for Social Media Advertising by Apparel Firms: The Perspective from Institutional Isomorphism

Jing Sun and Ting Chi

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Consumers’ Adoption of Fashion Robot Advisers: A Joint-Network Analysis

So Young Song and Youn-Kyung Kim

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

I’m Afraid to Checkout by Myself: Self Service Technology Encounters Among Korean Consumers in Fashion Retail Store

Inhwa Kim, Jinsu Park, Songmee Kim, Sunyang Park and Yuri Lee

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Consumer Evaluation of Mobile AR Applications for Shopping: Focusing on 3D Authenticity

Bomi Lee and Sejin Ha

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Factors Leading to Success for Entrepreneurs in the Chinese Online C2C Market

Rui Li, Te-Lin Chung and Ann Marie Marie Fiore

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

The Benefit-Risk Trade-Off in Consumers’ Decision to Opt-In Location-Based Advertising

Jinhee Han, Mohammad Shahidul Kader and Wi-Suk Kwon

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Chinese Consumers’ Adoption Behaviors Toward Virtual Fitting Rooms: From the Perspective of Technology Acceptance Model

Ailin Li and Yingjiao Xu

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Reimagining the Luxury Department Store: Investigating the Millennial Luxury Consumer and the Luxury Department Store from a Systems Perspective

Kelcie Slaton and Niehm S. Linda

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Antecedents and Moderating Factors for Consumers’ Adoption of Fashion Subscription

Qiong Tao and Yingjiao Xu

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Omni-Channel Retailing in the Fashion Industry: A Literature Review of Empirical Evidences

Ting Chi and Yini Chen

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

An Exploratory Study of Consumer Satisfaction and Purchase Behaviors for Fashion Subscription-Based Online Services (SOS)

Erica Spurgeon and Niehm S. Linda

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Perceptions of Apparel Retailers’ Culture Based on Employees’ Style of Dress Featured on Corporate Recruitment Websites

Jennifer Yurchisin, Sasikarn Cook, Areti Vogel and Hyo Jung (Julie) Julie Chang

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Enhancing Store Experience for Small to Medium Enterprises through Virtual Reality

Byoungho Ellie Jin, Gwia Kim, Marguerite Moore and Lori Rothenberg

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Pedagogy and Professional Development


Facilitating Data Literacy and Critical Thinking Through Utilizing Open Data Resources in the Textiles and Apparel in the Global Economies Course

Haesun Park-Poaps

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Effect of Customizable Interactive Online Learning Tools on Students’ Engagement in the Learning Process: Flow and Utilitarian/Hedonic Values

Hyunjoo Im and Young Ha

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

A Needs Assessment for Adaptive Clothing: Women with Chronic Neurological Disorders

May Chae

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Stimulating Creative Thinking: Project Based Learning to Design Fashionable Adaptive Clothing

May Chae

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Self-Regulated Learning and Fashion YouTuber

Siwon Cho

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Creative Design Thinking Process: Fashion Is Cyclical Then, Now, and Future

Seunghye Cho

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Adopt-A-Store: An Innovative & Immersive Experiential Pedagogy for Visual Merchandising Design

Victoria Brown and Cathy Nowicki

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Teaching Retail Math to Generation Z: A Student-Centered Approach to Retail Math

Caroline Kopot and Jaleesa Reed

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Fostering Creativity in Student Oral Presentations: A Case for Mood Boards as an Alternative to Power Point

Amber Chatelain

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Flipping the Classroom in Introductory Apparel Studies

Amber Chatelain

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Textile and Apparel Curriculum Development for Sustainability Education

Brenda Shaffer, Huantian Cao, Kelly Cobb, Marsha A. Dickson and Shameeka Jelenewicz

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Applying Cognitive Operations in Collaborative Apparel Design Process

Chanmi G. Hwang and Ling Zhang

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Use of Student Peer Review in a Writing-Intensive Fashion Course

Jung-ha Yang

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

3D Simulation Technology as an Instructional Tool for Promoting Size Inclusive Apparel Design

Chanmi G. Hwang and Keena Hudson

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Teaching Textile Design to Merchandising Students

Sara Jablon-Roberts

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

A Fashion Trend Forecasting Course as a Gateway to Career Discovery

Ann Marie Marie Fiore and Danielle S. Testa

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Redefining Gender in the Classroom

Alyssa Dana Adomaitis and Diana Saiki

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Future Proofing Your Department

Christy Ann Crutsinger and Jana M Hawley

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Use What You Have: Cross-Campus Collaboration for Effective Teaching

Gretchen Higginbottom, Lizhu Davis and Vang Vang

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

It Is About the Time! Incorporate Entrepreneurship Education in Fashion Merchandising Curriculum

Lizhau Davis, Li Zhao and Dean Davis

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Are Apparel Design and Merchandising Programs’ Curriculum Building Students’ Soft Skills? A Pilot Study Regarding the Presence of Communication and Leadership Skills

Amrut Sadachar, Emily Dance, Jane Teel and Susan Hubbard

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Textile Curriculum Development Model: Creating Continuity in Textile Education via Microscopic Fiber Identification

Ivana Markova

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Design Scholarship Practices: Analysis of ITAA Professionals’ Design Abstracts and Dissemination from 1999 to 2017

Helen Sumin Koo, Seoha Min and Young-A Lee

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Developing High Impact Practices (HIPs) in University Internship Courses

Kathleen R. Smith

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Black Lives Matter: Fashion, Liberation, and the Fight for Freedom – Finding Space in the Curriculum for Black Voices Through Counter-Storytelling

Brandon Spencer and Kelly L. Reddy Best

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Implementing Community-Based Service Learning in the Textiles Classroom: Blue Jeans Go Green Denim Sustainability Project

Brooke Garringer and Meredith McQuerry

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Teaching Virtual Technology through Industry Collaboration: An Assessment of Pedagogical Process and Outcomes

Kittichai Watchravesringkan, Nancy Nelson Hodges, Seoha Min, Sukyung Seo and Youngji Lee

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Innovative Teaching for Real-World Capstone Experience in Apparel Production

Sabrina Huynh, Saemee Lyu and Muditha Senanayake

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward

Pedagogical Guidance to Educators in Teaching a Sneaker Design in a Fashion Design Program

Changhyun Nam and Eulanda A. Sanders

2019-12-15 Volume 76 • Issue 1 • 2019 • Risk and Reward