Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Virtual Conference (November 18-20, 2020)
Keynotes, Special Sessions, and Workshops
Pre-conference Workshop: Writing the TAPAC Self-Study Report
Andrew Reilly, Carol Warfield, Kathleen Rees, Tammy R. Kinley, Cynthia L Istook, Rinn Cloud, Leigh Southward, Elizabeth Bye, Farrell Doss, Keunyoung Oh and Kim Y. Hiller
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
TAPAC Accreditation Reviewers: Tips and Best Practices for the Accreditation Review Preparation, Process, and Report
Andrew Reilly, Carol Warfield, Kathleen Rees, Rinn Cloud, Tammy R. Kinley, Sherry Schofield and Elizabeth Bye
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Elevating and Evaluating Curatorial Scholarship
Denise Nicole Green, Kelly L. Reddy Best, Linda Welters, Katie Knowles, Claire Nicholas, Marilyn Revell Delong, Astrid Vidalon Shields, Alyssa Smith, Caren Oberg and Heather Striebel
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Elevate to Innovate: Finding Innovative Ways to Incorporate Diversity and Inclusion into the Textile and Apparel Curriculum
Beth Myers, Alexandra L Howell, Kelly L. Reddy-Best and Eulanda A. Sanders
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Consumer Behavior
Why Collaborative Apparel Consumption is Gaining Popularity? An Empirical Study of U.S. Gen Z Consumers
Lindsay McCoy, Yuanting Wang and Ting Chi
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Story Makes a Difference: The Effects of Providing Product History in Promoting Circular Fashion Among Consumers
Hongjoo Woo, Naeun Lauren Kim and Bharath Ramkumar
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Impulse Self-Gifting Behavior: An Exploration of Contexts, Motivations, and the Role of Self-Control
Sukyung Seo and Nancy J. Hodges
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Building Millennial’s Brand Loyalty via Social Media Engagement: A Perspective of Co-creation Value
Julie Renee Wiegand, Hanna Lee and Yingjiao Xu
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Fashion Consumers’ Perception and Adoption of Virtual Fitting Rooms (VFRs): A Perspective of Regulatory Focus
Hanna Lee, Yingjiao Xu and Anne Porterfield
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
The Effect of Price Transparency on Brand Perception and Purchase Intention
Xiao Tong and Jin Su
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Identifying Key Factors Affecting Customer Loyalty in a Local Retailing Context
Jacqueline Nicole Parr and Hye-Young Kim
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
The Emergence of Online Visual Product Reviews: Conceptualizing Needs and Approaches to Analyzing User Generated Photography
Kassandra Ross and Young-A Lee
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Health Monitoring Smart Clothing: Understanding its Acceptance among Older Adults
Nasif Mahmood and Young-A Lee
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Exploring Chinese Consumer Traits of Using Clothing Subscription Rental Service
Mon Thu A Myin, Huicheng Jeff Wu, Haina Shen and Jin Su
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Influence of Social Acceptability and Product Attributes on Consumers’ Attitude and Intention of Using Smart Apparel
Sonia Bakhshian and Young-A Lee
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Are Return Policies Viewed the Same Way? U.S. and Chinese Consumer Perceptions of Return Policy and Perceived Risk
Hye-Shin Kim and Yanan Yu
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Investigating the Link between Appearance-Related Self-Discrepancies and Retail Therapy Shopping Behavior
Jong Geun Lee and Amrut Sadachar
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
No Regrets? An Exploration of Consumer Experiences with Impulse Self-Gifting
Sukyung Seo and Nancy J. Hodges
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
An Assessment of Experiential E-Commerce Apparel Websites and Psychological Personality Traits among Females
J'den Williams and Lori Rothenberg
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Are Cosmopolitan Consumers Also Sustainable Apparel Consumers? A Conceptual Framework of the Impact of Consumer’s Cosmopolitan Orientation on Sustainable Apparel Consumption
Maria Gil Del Altcazar and Jin Su
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Social Media Information Search Behavior in Consumption Decisions: Consumer Segmentation and Discriminant Factors
Jae Youn Chang and Wi-Suk Kwon
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Sponsorship Disclosure and Third-Party Revelation of Instagram Influencer Advertising: Impact on The Brand and The Influencer
Sanaz Einollahi and Wi-Suk Kwon
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Do Consumers Believe Product Reviews on Instagram? Comparing Review Source Type: Acquaintances and Social Media Influencers.
Jihyun Sung and Wi-Suk Kwon
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Motivation and Technology Acceptance Model (TAM) Variables Affecting Social Media Usage by Market Mavens for Fashion-Related Information Provision
Angie Lee and Ann Marie Marie Fiore
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Mirror, Mirror, How Do I Look in the Outfit? Exploring Consumers’ Preferences of Using a Magic Mirror in Apparel Shopping.
Md Nakib Ul Hasan and Chunmin Lang
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Does Experience Matter? Understanding the Changes of Consumers’ Evaluation After Using an Online Apparel Mass Customization System
Yuli Liang and Chuanlan Liu
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
The Men’s Plus Size Apparel Market: Bigger, but Not Better
Melissa Lynne Thompson and Ellen Carol McKinney
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Lifestyle Segmentation for Older Fashion Consumers Using Latent Class Analysis
Kyuree Kim, Joseph Kim and Ann Marie Marie Fiore
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Consumer Shopping Value in Using Curated Fashion Subscription: The Case of Stitchfix.com
Rakib Hasan and Chuanlan Liu
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Are Fashion Consumers Willing to Take Risks to Purchase A New Fashion Technology Product?
Yuli Liang, Seung-Hee Lee and Jane E. Workman
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
“I’m Not a Doctor, But I Can Sew a Mask”: An Evaluation of Social Media Messages Regarding Home Sewing PPE for the COVID-19 Pandemic of 2020.
Addie K Martindale, Charity Calvin Armstead and Ellen Carol McKinney
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Too Many Choices? Consumer Behavior in Fast Fashion Stores
Joohye Hwang, Tracie Tung and Hira Cho
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Equity Matters: The Role of Sponsored Athletic Apparel in Collegiate Athletic Programs
Rachel Lynn Rose and Nancy J. Hodges
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
The Kobe Bryant Effect: Celebrity Death, Consumer Grief and Product Attachment
Rachel Lynn Rose and Elena E Karpova
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
The Effects of Sustainability Perceptions on Perceived Values and Brand Love for Outdoor versus Fast Fashion Apparel Brands
Haylie Hicks, Deborah C. Fowler, Hyo Jung (Julie) Julie Chang and Tun-Min Catherine Jai
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
A Typology of Online Shopping Consumers and Its Relation to Online Shopping Perception and Obsession
Hyo Jung (Julie) Julie Chang, Jieon Dokko, Jaehan Min and Mohammad Abu Nasir Rakib
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Sponsored Posts from Instagram Influencers and Purchase Intentions: The Mediating Role of the Perceived Value of Sponsored Posts
Ishani Ishani and Yoo-Kyoung Seock
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Impact of Sustainability Consciousness on Slow Fashion Behavior
Yoo-Kyoung Seock and Jeongah Shin
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
You Could Do It Better! Consumer Negative Responses toward Moral Crisis in the Fashion Industry
Song-yi Youn and Anna Moritz
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
The Effects of Consumers’ Perceptions of 3D Virtual Garments on Online Purchase Intention
Stephanie shaneyfelt, Kittichai Watchravesringkan, Melanie Carrico and Trisha Kemerly
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
What Impacts Consumers to Value Secondhand Apparel? A Consumer Theory Study Background
Sanaz Einollahi and Seeun Kim
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
The New Face of Mimicry Consumption Behavior
Jeongah Shin and Yoo-Kyoung Seock
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Too Many Choices? Consumer Behavior in Fast Fashion Stores
Joohye Hwang, Tracie Tung and Hira Cho
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Stompin’ in My Air Force Ones: An Investigation Into the Sneaker Resale Market
Kelcie Slaton and Sanjukta Pookulangara
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
It’s an Influencer’s World & We’re All Just Living in It: How Can Fashion Influencers Build Their Community with a Generation Z Audience?
Karli Scott, Tun-Min Catherine Jai and Hyo Jung (Julie) Julie Chang
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Exploring the Parasocial Impact of Nano, Micro and Macro Influencers
Maureen Lehto Brewster and Jewon Lyu
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Creative Design: Graduate
Wearing Many Hats: A Green Approach to Accessories Design
Mona Maher and Rachel Anderson
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic
Adaptive Casual Shoe for Ankle Foot Orthotic Users
Julie Orlando, Adriana Gorea, Katharine Orlando and Michele Lobo
2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic