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  • Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

    Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision


New Orleans, Louisiana (October 15–18, 2013)

Consumer Behavior


Antecedents and Consequences of Trust and Commitment in Apparel Manufacturer-Contractor Relationships: The Moderating Role of Firm Size

Na Ri Park and Jae-Ok Park

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Predictors of Purchase Intention toward Green Apparel Products: A Cross-Cultural Investigation in the U.S. and China

Seung Bong Ko and Byoungho Jin

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Exploring College Students’ Shopping Motivation for Secondhand Clothing

Ritika Burman, Yizhuo Chen and Yingjiao Xu

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

The Effect of Negative CSR Information by Luxury Fashion Brands on Consumer Response

Yun Jung Choi, SuJin Yang, So-Yeon Yoon and Heesoon Yang

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Female Consumer’s Fit Strategies and Fit Perception of Formalwear Rented Online: Content Analysis

Ellen McKinney and Eonyou Shin

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Developing a Framework to Understand the Roles of Fashion Leaders and Followers in a Process of Fashion Viral Marketing Campaigns

Caroline Kobia and Chuanlan Liu

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

What’s Materialism? Testing the Two Dominant Perspectives on Materialism

Srikant Manchiraju and Zlatan Krizan

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

An Investigation of Self-Concept, Clothing Selection, and Life Satisfaction among Disabled Consumers

Hyo Jung (Julie) Chang, Jennifer Yurchisin and Nancy Hodges

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Factors Affecting Initial Trust in an Online Shopping

Jungmin Yoo and Minjeong Kim

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Social Capital in Social Media and Its Effect on Brand Attachment and Purchase Intention

Yeo Jin Jung, Jiyoung Kim and Josiam Bharath

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Viewer Number Cues in Fashion E-Commerce: The moderating effect of category knowledge

Eun-Jung Lee

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Comparing shopping channel preferences: Hispanic and Caucasian consumers

Arlesa Shephard, Sanjukta Pookulangara, Tammy Kinley and Bharath Josiam

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

College Students’ Responses to Prosocial Marketing Claims on Apparel Hang Tags

Karen H. Hyllegard, Jennifer Paff Ogle and Ruoh-Nan Yan

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Influence of Collective Self-Esteem on Online Shopping Behavior of American Youth

Amrut Sadachar and Arpita Khare

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Fair Trade Purchasers: How Are They Different From Non-Purchasers?

Sun Yun Bae, Ruah-Nah (Terry) Yan and Leslie Stoel

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Website environmenal cues: how do they work in online apparel shopping?

Eunju Yoon, Rita C. Kean and Young Ha

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Do Consumers’ Apparel Shopping Orientation Changes? An Exploration of Life Event Influence

Chuanlan Liu and Yang He

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Mobile Apparel Shopping: Application to Innovation Theory

Nancy J. Rabolt and Eliana Husari

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

The Effect of Retailer Perceived Isomorphism and Performative Action on Legitimacy, Word-Of-Mouth and Purchase Intention

Jiyoung Kim and Sejin Ha

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

A Comprehensive Understanding Toward Perceived Price and Willingness to Purchase

Jungwa Son and Byoungho Jin

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Fashion Change Agent Qualities among Tweens

Renee Baker, Hae Jin Gam, Jennifer Banning, Elisabeth Reed and Su Kyoung An

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

College students’ purchase intention for luxury brand fashion counterfeit goods: A cross-cultural comparison

Xiao Huang and Hyejeong Kim

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Effect of Young Consumers’ Self-Concept on Hedonic/Utilitarian Cool Attitudes

Mijeong Noh, Rodney C. Runyan and Jon Mosier

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Who Are Fashion Brand Fans? An Investigation of Antecedents and Outcomes of Brand Commitment

Hae Won Ju and Kim K. P. Johnson

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Profiling the Frequent Clothing Shopper

Ronald E. Goldsmith, Leisa R. Flynn and Elizabeth B. Goldsmith

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Fashion Digital Products: Rethinking Product Categories and Characteristics

Hyunjooo Im and Hye-young Kim

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Swapping Styles: An Exploration of Fashion Leadership, Brands, and Group Membership in the Context of Clothing Swaps

Delisia R. Matthews and Nancy Hodges

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Shopping Orientation, Fashion Innovativeness, and Purchase Decision-Making

Hyun-Mee Joung

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Comparison between Second-Hand Apparel Shoppers versus Non-Shoppers: The Role of Psychographics and Ethical Decision Making

Sun Yun Bae and Ruah-Nah (Terry) Yan

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Factors Affecting Purchase Intention of University Licensed Apparel

Xiao Tong

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Modern consumer socialization: The influence of peers, family, and online social networking usage

Jennifer Johnson and Young Ha

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

An Examination of Male Consumers’ Attitude toward Using Fit Mass-customizationand Intention of buying Fit Mass-customized Apparel

Jung-ha Yang and Jessie Chen-Yu

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Generation Y’s Perception of Price and Quality Related to Apparel Products

Rebecca Letchworth and Mallori Guthrie

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Exploring consumption intentions of customized apparel

Fatma Baytar and Suson P. Ashdown

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

The Relationship between Consumer Characteristics and Online Co-design Involvement

Seoha Min, Angella J. Kim and Juanjuan Wu

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Exploring impacts of fast fashion factors on consumer intentions to shop at fast fashion stores

Shubhapriya Bennur and Xiuyuan Gao

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Repurchase Loyalty for Customer Social Co-Creation E-Marketplaces

Ju-Young M. Kang

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

A typology of consumers’ familiarity and experience of organic cotton apparel

Tae-Im Han and Leslie Stoel

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Augmented Reality and Motion Capture E-Shopping Usage for Apparel: Webcam Social Shopper

Ju-Young M. Kang

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

U.S. Luxury Fashion Consumption: Factors Affecting Attitude and Purchase Intent

Jung-Hwan Kim and Bopeng (Pollyanna) Zhang

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Mother/Daughter Relationships and Fashion Influences

Jessica L. Kestler and V. Ann Paulins

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Consumer’s use of information sources by fashion leadership and style of information processing

Siwon Cho and Jane E. Workman

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

A Survey of Current Consumer Technology Use for Apparel Shopping

Tasha L. Lewis

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Effect of Brand Familiarity and Brand Loyalty on Imagery Elaboration in Online Apparel Shopping

Ui-Jeen Yu and Hyun-Hwa Lee

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

A Comparative Study between Athletic and Non-Athletic Consumers:Consumer Decision-Making Styles, Shopping Channel Choices, and Purchase Intentions

Thomas F. Turner, Michelle Childs and Kittichai Watchravesringkan

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Men (and Women) Shopping on the Darkside: Consumer Misbehavior on Black Friday

Sharron J. Lennon, Jaeha Lee, Minjeong Kim and Kim K. P. Johnson

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Exploring Diversity within the Hispanic Market: An Investigation of Shopping Experiences among Puerto Rican Consumers

Lorraine M. Martinez-Novoa and Nancy Hodges

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Filling the Attitude-Behavior Gap in Sustainable Consumption: The Role of Consumer Involvement and Shopping Enjoyment

Jiyun Kang, Pauline Sullivan and Ann DuPont

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Pinterest: Pinning for Inspiration and Aspiration

Jinzhao Lu, Yingjiao Xu and Marguerite Moore

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision

Are Scarcity Messages Still Effective? An Experimental Comparison with Brand Prominence and Some Moderating Effects

Michelle Childs and Byoungho Jin

2013-01-01 Volume 70 • Issue 1 • 2013 • Regeneration, Building a Forward Vision