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2016 • Blending Cultures
Vancouver, British Columbia (November 8–11, 2016)
Design and Product Development
Potential of Extending Lifespan of Prom Dresses
Yoon Jin Jin Ma and Helen S. Koo
2016-11-09 2016 • Blending Cultures
Historic
Fashioning Tourists and Outsiders: Northwest Coast Design Trade
Denise Nicole Green
2016-11-08 2016 • Blending Cultures
University Collections Online: The Student Perspective
Arlesa Shephard and Sanjukta Pookulangara
2016-11-08 2016 • Blending Cultures
Appropriateness and Parental Approval of 1920s Fashion for Small Town Women: "We pretty much all looked alike!"
Carrie Cox
2016-11-08 2016 • Blending Cultures
From Enslavement to Entrepreneurship: Elizabeth Keckley Designer and Dressmaker
Samii Kennedy Benson and Eulanda A Sanders
2016-11-08 2016 • Blending Cultures
Evaluating Sustainability Through an Historical Lens: Clothing Conservation Efforts during WWII
Sunhyung Cho and Jean Louise Parsons
2016-11-09 2016 • Blending Cultures
The Meaning and Symbolism of Traditional Bridal Costumes in the Western Region of Saudi Arabia
Wijdan Tawfiq and Sara B. Marcketti
2016-11-09 2016 • Blending Cultures
Understanding the Gaps: Four Archetypes of 1790s Gowns
Anne Marie Eveline Bissonnette
2016-11-09 2016 • Blending Cultures
A Free Woman of Color from New York and a Rural Southern Woman from Louisiana: A Comparison of Mid-Nineteenth Century Burial Dress
Jenna Tedrick Kuttruff
2016-11-09 2016 • Blending Cultures
How Proximity of Clothing to Self Affects Clothing Purchase Cirteria by Taiwanese Older Adults
Wei-Chen Chen
2016-11-08 2016 • Blending Cultures
Merchandising/Marketing/Retailing: Branding
Consumers in an Online Brand Community: Uses and Gratifications, Social Capital, and Brand Loyalty
Jihyeong Son and Mary Lynn Damhorst
2016-11-08 2016 • Blending Cultures
Branding Absolute Luxury: Influence of Cues, Consumer Involvement and Knowledge on Price
Gargi Bhaduri and Nancy Stanforth
2016-11-08 2016 • Blending Cultures
The Impact of Regulatory Focus and Temporal Distance on Evaluation of Online Consumer Reviews
Seeun Kim and Youn-Kyung Kim
2016-11-08 2016 • Blending Cultures
S-WOM in WeChat and KakaoTalk: Impacts of E-S-QUAL in Mobile Social Platforms
HaeJung Maria Kim, Kiseol Yang and Kyong-Hwa Yi
2016-11-08 2016 • Blending Cultures
Brand Loyalty through Love for Brand Facebook Page: Roles of Opinion Leadership and Opinion Seeking
Jinhee Han and Wi-suk Kwon
2016-11-08 2016 • Blending Cultures
The Effects of Visual Complexity in a Fashion Store Environment on Consumer Emotions and Approach Behavior
Ju Yeun Jang, So-Yeon Yoon, Eunsoo Baek and Ho Jung Jung Choo
2016-11-08 2016 • Blending Cultures
Green Apparel Advertising: Does It Need to Move toward a Product-led Approach?
So Young Young Song and Youn-Kyung Kim
2016-11-08 2016 • Blending Cultures
User Experience in Fashion Brand Pages in Social Networking Sites: Values and Affective Experience of Information Interaction
Jee-Sun Park and Sejin Ha
2016-11-08 2016 • Blending Cultures
Human-Elaboration-Object-Construal Contingency Framework for Mobile Decision-Aids (MoDA©) in In-Store Shopping
Veena Chattaraman, Wi-Suk Kwon, Juan E. Gilbert and Wanda Eugene
2016-11-08 2016 • Blending Cultures
Cobranding with Pinterest: Expediting Apparel Retail Brand Experience
Dee K. Knight, HaeJung Maria Kim and Lauren Vasquez
2016-11-08 2016 • Blending Cultures
The Role of Need for Cognition in Consumers' Mental Imagery: A Study of Visual Social Media of Fashion Brands
Ran Huang and Sejin Ha
2016-11-08 2016 • Blending Cultures
Perceived Diagnosticity of Virtual Try-on Technologies and Attitudes toward the Product: A Case for Male Consumers
Changhyun Nam, Fatma Baytar and Young Do Kim
2016-11-09 2016 • Blending Cultures
How Do Consumers Evaluate the Identical Product on Competing Online Retailers? A Big Data Analysis Approach Using Consumer Reviews
Ji Hye Kang and Sungha Jang
2016-11-09 2016 • Blending Cultures
The Effects of Brand Familiarity on Perceived Risk, Attitude, and Purchase Intentions toward an Intimate Apparel Brand
Jennifer Rose, Eunjoo Cho and Kathleen R. Smith
2016-11-09 2016 • Blending Cultures
Ethical Attitudes toward Buying and Selling Counterfeits: Beneficial Lies, Belief in Fairness, and Non-monetary Values
Kwangho Jung, Seung-Hee Lee, Jane E. Workman and Jong-Hwan Eun
2016-11-09 2016 • Blending Cultures
Understanding Students' Perceived Benefits of International Multicourse Collaborative Projects
Hyejeong Kim, Sang-Eun Byun, Kyu-Hye Lee and Sunhyung Choi
2016-11-09 2016 • Blending Cultures
Small Retail Businesses' Varied Perceptions of Market Competition
Sang-Eun Byun, Whitney Ginder, Hyejeong Kim, Siyuan Han and Carol Centrallo
2016-11-09 2016 • Blending Cultures
Assessing the Challenges and Opportunities for Small and Medium Enterprises (SMEs) in the Vietnamese Apparel Retail Market
Jong Geun Lee and Niehm S. Linda
2016-11-09 2016 • Blending Cultures
Scarcity Effects on Consumers' Affective, Cognitive, and Conative Responses: Moderating Role of Shopping Orientation
Wi-Suk Kwon, Sang-Eun Byun, Jeffrey Katz, Gopikrishna Deshpande and Sandra Forsythe
2016-11-09 2016 • Blending Cultures
A Longitudinal Analysis of E-Service Attributes Available on Apparel E-Retailing Sites
Jung-Hwan Kim, Minjeong Kim and Sharron J. Lennon
2016-11-09 2016 • Blending Cultures
Content Analysis of M-Commerce: A Comparison of Apparel and Non-apparel Sites
Minjeong Kim and Jung-Hwan Kim
2016-11-09 2016 • Blending Cultures
Effect of Technological Atmosphere of Fashion Store on Online Behavior Intention: Focusing on AIDMSAS Model
Ha Youn Kim, Sun Young Cha, Yeo Jin Jung, Tae Yeon Kim and Yuri Lee
2016-11-09 2016 • Blending Cultures
A Grounded Analysis of Collaborative Consumption among Apparel Consumers: Identification of Motivations for Engagement
Sivasankari Gopalakrishnan, Delisia R. Matthews and Marguerite Moore
2016-11-09 2016 • Blending Cultures
Merchandising/Marketing/Retailing: Management
Development and Implementation of an Apparel Retail Pop-up Store: An Undergraduate Apparel Marketing Capstone Experience
Kim Y. Hiller and Joy M. Kozar
2016-11-08 2016 • Blending Cultures
Innovating with Underutilized Marketing Strategies to Enhance Profitability for Small Retail-related Firms
Linda S. Niehm, Amy Dorie, Sara Jablon, Ann Marie Marie Fiore and Jessica L. Hurst
2016-11-08 2016 • Blending Cultures
The Effects of Consumers' Perceived Benefits on Attitudes and Revisit Intentions in an Online Brand Community
Na Young Young Jung, Sooyoung Kim and Soo Hyun Kim
2016-11-08 2016 • Blending Cultures
Adoption of Transaction-focused Social Commerce by Fashion Product Merchants: A Study of WeChat Commerce in China
Jing Sun, Jihyeong Son and Ting Chi
2016-11-08 2016 • Blending Cultures
An Exploratory Study of Shopper Perception and Shopping Duration in a Virtual Reality (VR) Store
Hyunjoo Im and Minjung Park
2016-11-09 2016 • Blending Cultures
Strengths and Weaknesses of the Luxury Flash Sale Websites' Customer Service
Amritaksha Duttagupta and Sarah Song Southworth
2016-11-09 2016 • Blending Cultures
What Motivates a Consumer to Generate Word of Mouth through Social Networking Sites?: Hedonic vs. Utilitarian Shopping Experience
Young Ha and Hyunjoo Im
2016-11-09 2016 • Blending Cultures
Influence of Perceived Experiential and Functional Value on Indian Consumers' Mall Satisfaction and Mall Patronage Intention
Amrut Sadachar and Ann Marie Marie Fiore
2016-11-09 2016 • Blending Cultures
Mapping Consumer Engagement and Brand Impression Management in Instagram: A Decision Tree Approach
Ran Huang, Songyee Hur and Sejin Ha
2016-11-09 2016 • Blending Cultures
Retail Therapy: What Makes You Feel Relieved and Happy?
Junghwa Son and Hyo Jung Julie Chang
2016-11-09 2016 • Blending Cultures
The Function of Dominance and Arousal in Consumer Resonance with Fashion Brand Website and Store
Kiseol Yang, Jonelle Zimmerman and HaeJung Maria Kim
2016-11-09 2016 • Blending Cultures
Preliminary Constitution of Luxury Brand Personality Dimensions
Qiuyue Wang and Ping Zhao
2016-11-09 2016 • Blending Cultures
Assessing the Impact of Brand Extensions on Brand Concept and Brand Equity
Dilip Doraiswamy and Kittichai Watchravesringkan
2016-11-09 2016 • Blending Cultures
Satisfaction of Current Martial Arts' Uniforms and Purchase Intention of New Uniforms
Anna Perry and Juyoung Lee
2016-11-09 2016 • Blending Cultures
Pedagogy and Professional Development
Consumer Behavior Concepts Identified by Students through Pinterest
Jennifer Jorgensen
2016-11-08 2016 • Blending Cultures