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Volume 78 • Issue 1 • 2021 • Breaking Boundaries

November 3–6, 2021

Keynotes, Special Sessions, and Workshops


The Adaptive Design Innovations that Catalyzed the Adaptive Apparel Market

Kerri McBee-Black

2022-04-30 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Disseminating and Reviewing Design Research

Elizabeth Bye, Sherry J Haar, Kim HongYoun Hahn, Chanjuan Chen and Kendra Lapolla

2022-09-23 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Advancing the Fibershed Movement: Building Relationships Among Scholars and Community Organizers

Kelsie Doty, Melody L.A. LeHew, Kim Y. Hiller, Sherry J Haar, Sarah Sunderlin, Jaeha Lee, Sonali Diddi, Katie Miller, Kelly Cobb, Colleen Morrone, Brooke Brandewie, Ashley Kubley and Grace Weir

2022-09-23 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Overcoming Online Survey Data Quality Challenges in Using Qualtrics, Amazon Mechanical Turk, and Prolific

Kyuree Kim, Ann Marie Marie Fiore, Te-Lin Chung, Olivia Johnson and Srikant Manchiraju

2022-09-23 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Consumer Behavior


Barriers and Enablers for Adopting Virtual Reality and Augmented Reality in Apparel Retailing: Insights From Generation Z and Millennials

Hyejune Park and Seeun Kim

2022-04-30 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

A Tale of Two Pandemics: A Pilot Study on COVID-19 Restrictions and Apparel Sales Growth in California and Texas

Amy Dorie and David P. Loranger

2022-04-30 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

The New Normal: An Exploratory Study of Consumer Perceptions of Sustainable Consumption Amid a Global Pandemic

Amy Dorie and David P. Loranger

2022-04-30 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

U.S. Apparel Consumers’ Information Overload and Social Interaction on Social Media

Olabisi Adesanya, Yuan-Ting Wang and Jihyeong Son

2022-04-30 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Consumers’ Perception and Adoption of Virtual Fitting Rooms (VFRs): A Generational Cohort Comparison

Hanna Lee, Yingjiao Xu and Anne Porterfield

2022-04-30 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Because I’m Worth It: An Exploration of Consumer Perceived Values in the Self-Gifting Experience

Sukyung Seo, Nancy J. Hodges and Jin Su

2022-04-30 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

The Uses and Gratifications Model of Voice Shopping

Jennifer Huh and Hye-Young Kim

2022-04-30 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Preliminary Investigation of the Double Consciousness of Black Millennial Consumers in Retail Shopping Experiences, and Its Influences on Consumer-Related Decisions

Kristian Hogans and Jewon Lyu

2022-09-15 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Compensatory Consumption Behavior as a Coping Strategy for COVID-Stress

Swagata Chakraborty and Amrut Sadachar

2022-09-15 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

How are Consumers Embracing Virtual Fittings?- Changes in Consumer’s Perception of Virtual Fittings-

Chae Rim An, Yeong-Hyeon Choi and Kyu-Hye Lee

2022-09-15 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Coping With the COVID-19 Pandemic Crisis by Self-Gifting: A Conceptual Framework

Sukyung Seo, Jin Su and Nancy J. Hodges

2022-09-15 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Do Face Masks Really Meet Consumers’ Expectations? Addressing Consumers’ Post-Purchase Concerns and Criteria of Face Masks by Using Natural Language Processing

Sonia Bakhshian

2022-09-15 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Feeling Disconnected: Protection Motivation and Acceptance of Online Shopping During COVID-19

Song-yi Youn and Md. Rafiqul Islam Rana

2022-09-15 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

How Do Millennials Define Luxury?

Kelcie Slaton and Jessica L. Hurst

2022-09-15 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

The Impact of Scarcity During the COVID-19 Pandemic on Consumer Psychological Well-Being and Hoarding Behavior

Do Yuon Kim and Seeun Kim

2022-09-15 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Understanding Consumers’ Perceived Values of Mass-Customized Dress Shirts During COVID-19 Pandemic

Yuli Liang, Chuanlan Liu and Jasmine Miller

2022-09-15 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Why Buy Used Clothing During the Pandemic? Examining the Impact of COVID-19 on Consumers’ Secondhand Fashion Consumption Motivations

Naeun Lauren Kim and Terry Haekyung Kim

2022-09-15 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Korean Consumers’ Perception of Fashion YouTube Creators as Informants: Generation Cohort Comparisons

Yeong-Hyeon Choi, Seongeun Kim and Kyu-Hye Lee

2022-09-15 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Value Co-creation and Co-destruction Potentials in Adopting Humanoid Service Robots in Apparel Stores

Christina Soyoung Song, KyuHyun Bae, Youn-Kyung Kim and Bruce W. Jo

2022-09-15 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

An Integrative Framework Capturing Consumers’ Aesthetic Consumption Experiences of Smart Apparel

Sonia Bakhshian and Young-A Lee

2022-09-15 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Does Augmented Reality Really Engage Consumers? Exploring AR Driven Consumer Engagement

Ziyou Jiang, Yoo-Kyoung Seock and Jewon Lyu

2022-09-15 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Exploring Risks and Benefits of Cross-Border E-Commerce Consumption: A Qualitative Investigation of Chinese Consumers

Xiao Huang and Wi-Suk Kwon

2022-09-19 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Examining the Relationship Between Beauty, Body Image, and Trust in Omnichannel Beauty Retailers

Caroline Kopot and Jaleesa Reed

2022-09-19 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

I Can Talk: Corporate Moral Responsibility, Word of Mouth, and Shared Values

Gargi Bhaduri and Saheli Goswami

2022-09-19 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

An Ethnographic Study of Collaborative Consumption: Examining Clothing Swapping

Elena E Karpova, Iva M Jestratijevic, Juyoung Lee and Juanjuan Wu

2022-09-19 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

“Are You Enough for Me?”: The Effects of Variety Seeking and Product Attachment on the Brand Investment Model

Hye-Shin Kim and Eunjoo Cho

2022-09-19 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Relationship of Social Media, Social Influences and Eco-Friendly Behaviors for Gen Y vs. Z

Jennifer Harmon, Jung Eun Lee and Iva M Jestratijevic

2022-09-19 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Role of Consumer Traits on Intention to Use Virtual Wardrobe

Haeun (Grace) Bang and Jin Su

2022-09-19 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Investigating the Link between Appearance-Related Self-Discrepancies and Retail Therapy Shopping Behavior Through Emotional Route

Jong Geun Lee and Amrut Sadachar

2022-09-19 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Role of Consumer Traits on Intention to Use Virtual Wardrobe

Haeun (Grace) Bang and Jin Su

2022-09-19 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

An Exploratory Eye-Tracking Study of Consumers’ Online Purchasing Behaviors of Sustainable Apparel Products

Yingying Wu and Mayedul Islam

2022-09-23 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Preferences of Dress Design Elements for Mass Customization Targeting Women in the U.S.

Fatma Baytar, Youngsook Kim, Mona Maher and Wenjia Zong

2022-09-23 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Post-Purchase Reviews: Owlet Smart Sock User Experiences

Md Nakib Ul Hasan and Casey R. Stannard

2022-09-23 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

It’s about Inclusion! Mining Online Reviews to Understand the Needs of Adaptive Clothing Consumers

Muzhen Li, Li Zhao and Sharan Srinivas

2022-09-23 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Secondary Sneaker Market: Investigating the Motives, Activities, Resources and Capabilities of the Triadic Framework for Collaborative Consumption

Kelcie Slaton and Sanjukta Pookulangara

2022-09-23 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Resistance or Indifference to Smart Clothing

Naan Ju and Kyu-Hye Lee

2022-09-23 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Disney Collaboration: The Moderating Role of Masstige Brand Types

Jung Eun Lee and Jung Rim Cho

2022-09-23 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Coping With COVID-19: How Resilient Consumers Adjust Clothing Consumption During the Pandemic

Chuanlan Liu, Sibei Xia and Chunmin Lang

2022-09-23 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Understanding Chinese Young Consumers’ Acceptance of Clothing Subscription Rental Services

Huicheng Jeff Wu, Mon Thu A Myin, Haina Shen and Jin Su

2022-09-23 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

The Online Apparel Shopping Experience of Blind Consumers

J'den Williams and Lori Rothenberg

2022-09-23 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Gen Z Consumers’ Willingness To Pay Delivery Fee: An Indian Perspective

Ishtehar Sharif Swazan, Suhasish Basak and Debanjan Das

2022-09-23 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

The Interplay of Cause and Fit on Consumer Responses to an Instagram Post

Michelle L Childs, Shelby Smith and Youn-Kyung Kim

2022-09-23 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

How COVID-19 Has Shaped Gen Z’s Fashion Consumption Values?

Joohye Hwang and Li Zhao

2022-09-23 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Consumers’ Internal Causal Attributions About Problems in Finding a Good Fit and Relation to Body Esteem

Eonyou Shin, Te-Lin Chung and Mary Lynn Damhorst

2022-09-23 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Can I Touch the Clothes on the Screen? The Touch Effect in Online Fashion Shopping

Ha kyung Lee and Dooyoung Choi

2022-09-23 Volume 78 • Issue 1 • 2021 • Breaking Boundaries

Amazon’s Influence: The Online Apparel Purchase Intention of Amazon Prime and Non-prime Shoppers

Md Rashaduzzaman and Jennifer Johnson Jorgensen

2022-09-23 Volume 78 • Issue 1 • 2021 • Breaking Boundaries