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Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Virtual Conference (November 18-20, 2020)

Design and Product Development


Fit Analysis of ASTM Size Standards for Overweight and Obese Women in the United States Based on Body Shapes

Eonyou Shin and Elahe Saeidi

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Body Shapes and Fit Analysis of ASTM Size Standards for Overweight and Obese Men in the United States

Eonyou Shin and Elahe Saeidi

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

NASA Telesuit: Designing a Spacesuit Layer for Information Displays with Augmented Reality Environments

Michelle S. Park Kolacz, Irvin Cardenas, Lin Jiang, Maame Amoah, Margarita Benitez, Jong- Hoon Kim and JungYoon Kim

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Key Functional and Symbolic Values of Activewear Designed for Active Aging Women

Kristen Deanne Morris, Halimat Ipaye and PAMELA S. NORUM

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Custom Paralympic Shooting Jacket: A Single-Case Virtual Product Development Project

Kayna Hobbs and Kristen Deanne Morris

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

No Guts No Glory! Redesign of Kneeling Rolls used in Elite Marksmanship Competition for improved Performance

Colleen A Moretz and Angela Uriyo

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Historic


Lester Gaba: Soap Carver, Mannequin Designer, and Visual Merchandising Critic, and Educator

Natalie Zainea and Michael Mamp

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Knit Your Socks and Sew Your Masks: Hand Knitting in the World Wars Compared with Home Sewing Masks for COVID-19

Charity Calvin Armstead, Addie K Martindale and Ellen Carol McKinney

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Historic Costume: Assignment Overload Solutions

Tammy R. Kinley

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

“Powerful,” “Proud,” and “Let’s Be Real, It’s Time:” Visitor Responses to a Fashion Museum Exhibition Centering Black Women’s Fashions in a Predominantly White Space

Dyese Matthews and Kelly L. Reddy Best

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Circus Costumes Across the Decades: A Visual Thematic Analysis of RIngling Brothers and Barnum & Bailey Circus Show Programs from 1950-2017

Jenny Leigh Du Puis

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

'Indispensable Treasures': Misrepresenting Indigenous Design as Inspiration for American Fashion in Illustrated Lectures

Lynda May Xepoleas and Denise Nicole Green

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Merchandising/Marketing/Retailing: Branding


Where Do Consumers Look When Viewing Fashion Advertisements? Saliency Based Models for Visual Attention Prediction

Seung-Hee Lee, Ying Chen, Ali Mahdi, Jun Qin and Yuli Liang

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

A Brand’s Referral of Another Brand: Does it Work?

Daeun Chloe Shin and Lori Rothenberg

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Consumers’ Mobile Location-Based Advertising Opt-In Intention

Jinhee Han, Mohammad Shahidul Kader and Wi-Suk Kwon

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Performance Appeals, Environmental Knowledge, and Emotions for Green Advertising

Dooyoung Choi and Ha Kyung Lee

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Does Information Sharing Matter for Gen Z Social Media Users? Effects of Motivations on Purchase Intentions through Social Commerce

Eunjoo Cho and Song-yi Youn

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

“That Brand is So Humane”: The Influence of Perceived Human Values on Attitudes toward CSR PR Messages and Company

Swagata Chakraborty and Wi-Suk Kwon

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Presentation-Order Effect of Product Images on Consumers’ Evaluations in Online Shopping

Jung Eun Lee, Eonyou Shin and Doris H. Kincade

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Gen Z, Instagram Influencers, and #OOTD Hashtags’ Effect on Purchase Intention of Apparel

Ouya Huang and Lauren Copeland

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

The Effects of Emoji on Influencer Advertising and Temporal Orientation on Purchase Intentions Keywords: Influencer Advertising, Emoji, Temporal Orientation, Construal Level

Xiao Huang, Mohammad Shahidul Kader and Seeun Kim

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Easy to Follow a Fashion Trendsetter on Social Media but It’s Hard to Become One

Yuli Liang, Seung-Hee Lee and Jane E. Workman

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Really, for the Greater Good? Impact of Message Frames and Reference Points Related to Packaging of Apparel Products on Brand Attitude

Michelle S. Park Kolacz and Gargi Bhaduri

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Saving Brick-and-Mortar Retail: Effects of Consumer-Engaged “Retail-tainment” on Consumers’ Store Perceptions and Store Loyalty

Ji Young Lee and Ki Ho Park

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Those Who Subscribe: A Customer Profile Assessment of Apparel and Beauty Subscription Service Shoppers

Lori Rothenberg and Delisia R. Matthews

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Merchandising/Marketing/Retailing: Management


Sharing Styles without Feeling Gross: The Influence of Contamination on Consumers’ Collaborative Consumption Intentions

Naeun Lauren Kim and Byoungho Ellie Jin

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Also a part of:

Collection: Student Best Paper Competition Award Recipients

Visualizing Social Roles and Structural Signatures of the Cosmetic Brands on the Sephora's' Twitter

HaeJung Maria Kim, Eunjung Ryou, Kyong-Hwa Yi and Soo-Kyoung Ahn

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Will You Stay the Same? Examining Customer Reactions to Acquisitions

Daeun Chloe Shin and Byoungho Ellie Jin

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Social Media Based, Data-mining Driven Social Network Analysis (SNA) of Printing Technologies in Fashion Industry

Yanan Yu, Marguerite Moore and Lisa Parillo-Chapman

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Fashion Printing Technology Diffusion: Big Data Analytics

Yanan Yu, Lisa Parillo-Chapman and Marguerite Moore

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

External and Internal Drivers of Small Retail Businesses' Social Media Use: An Innovation Diffusion Theory Perspective

Wi-Suk Kwon, Hongjoo Woo, Amrut Sadachar and Xiao Huang

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Developing an Interactive Technological Framework in the Retail Apparel Industry: VR, AR, SC, and AI

Anastasia Frattali and Chanmi G. Hwang

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Explore Retailers’ Merchandising Strategy for Sustainable Cotton Apparel in the U.S. Retail Market

Sheng Lu and Mikayla DuBreuil

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

“A Whole Other Animal:” Challenges and Opportunities in Vending Apparel at Festivals

Sara Jablon-Roberts and Leslie Simpson

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Exploring the Demographic Profile of Female Home-based Textile Design Bloggers

Khadijah Baaqil

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Congruence Effects in Online Customer Reviews: The Mediating Role of Perceived Information Relevance

Garim Lee and Hye-Young Kim

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Online Adaptive Clothing Shopping Experience: Text-mining of Product Titles and Consumer Reviews

Muzhen Li and Li Zhao

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Examining the Drivers and Barriers of Intention to Use AI Chatbot to Purchase Apparel Online

Mon Thu A Myin and Kittichai Watchravesringkan

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Firm Resources of Small and Micro Fashion Enterprises in West Virginia and Appalachian Region

Debanjan Das

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

How Do Consumers Perceive Mobile Self-checkout in Fashion Retail Stores?

Yuli Liang, Seung-Hee Lee and Jane E. Workman

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Investigating Dynamics among Complainant, Bystander, and Advocate for Service Recovery via Corporate Social Media (CSM)

Ran Huang and Sejin Ha

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

The Study of Humans-Artificial Agents Relationships in Retailing Contexts: The Role of Trust

Minjeong Kim and Ran Huang

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Scale Development of Consumer-Focused Technology Features Important to Shopping Experiences in Small Retail Businesses

Steven McKinney, Caroline Zoe Schumm, Linda S. Niehm, Ann Marie Fiore, Eric Olson, Jessica L. Hurst and Amy Shane-Nichols

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Is Virtual Store Experience an Actual Store Experience?: The Role of Telepresence

Gwia Kim and Byoungho Ellie Jin

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Retail Technologies Leading Resurgence for Small Independent Fashion Retailers: A Thematic Analysis Related to the TOE Framework

Hyo Jung (Julie) Julie Chang, Francine Bruess, Jo Woon Chong and Kamrul Foysal

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Ripple Effects of the Deviation between Employees’ Expectations Toward Corporate Sustainability and Perceived Performance.

Stacy Lee, Sojin Jung and Jung E. Ha-Brookshire

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Exploring the Role of Intrapreneurs in the Luxury Department Store Context: Navigating Impacts of Industry Disruption and Millennial Consumer Behavior

Kelcie Slaton and Linda S. Niehm

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Do Augmented and Virtual Reality Technologies Increase Purchase Intention?: The Role of Cognitive Elaboration and Shopping Modes

Hyejune PARK and Seeun Kim

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Should We Be Afraid of Artificial Intelligence? Consumer Willingness to Share Personal Information with Fashion Sales Robots

Christina Soyoung Song and Youn-Kyung Kim

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic

Pedagogy and Professional Development


The Development of a Digital Apparel Spatial Visualization Test

Cheyenne Smith, Belinda T. Orzada and Kelly Cobb

2020-12-28 Volume 77 • Issue 1 • 2020 • Pivoting for the Pandemic