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Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
St. Petersburg, Florida (November 14–18, 2017)
Historic
A Ritual Whisper': The Memphis Group's Cultural Revolution
Lorynn Divita
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Merchandising/Marketing/Retailing: Branding
Country-of-origin Effects in Celebrity Endorsements in the China's Sportswear Market
Xiao Tong, Jin Su and Zhen Hu
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
"I" or "She"? The impact of visual perspectives on creation of consumption imagery on Instagram
Songyee Hur, Heejin Lim and Jewon Lyu
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Exploring Outdoor Lifestyle Brands within the Americana Music Festival Marketplace
Tom Turner and Nancy J Hodges
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
One Size Does (Not) Fit All: Effect of Regulatory Focus on Perceived Risk and Investment towards Online Mass-Customized Products
Gargi Bhaduri and Jihyun Kim
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Influence of Social Connectedness on Apparel Purchases through Social Commerce
Eunjoo Cho, Jihyeong Son and Ann Marie Marie Fiore
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Bring the Real-World Digital Marketing Experience to Classroom: Google Online Marketing Challenge
Tun-Min (Catherine) Catherine Jai
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Can Visual Storytelling Transform the Aesthetic Experience? A Case for Novel Designs
Christin Seifert and Veena Chattaraman
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
The Effect of Presence on Consumers' Responses to Virtual Mirror Technology
Seeun Kim, Tae Hyun Baek and Sun-Hwa Kim
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Together we create value: An Netnographic study of Threadless online community
Te-Liin Chung, Kyuree Kim and Eonyou Shin
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Changing Needs of Millennial Customers: Role of social responsibility perception and Instagram engagement in determining purchase intention
Chitra Srivastava Dabas, Sarah McCracken, Karina Romero and Sarah Chung
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
The Role of Regulatory Focus in Online Apparel Product Display
Jonghan Hyun
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Individualization and Argument Quality of location-based mobile messages: An Application of elaboration likelihood model
Jinhee Han and Wi-Suk Kwon
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Consumers' Information Processing and Attitude Toward an Ad: The Moderating Role of a Product Type
Md Sanuwar Rashid and Sang-Eun Byun
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Success is a Double-Edged Sword: Examining the Implications of Growth for Community-based Online Retailers
Tiffany Machado Blanchflower and Nancy J Hodges
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Website Design Elements and Online Shopping Behavior of Korean Consumers: An Exploration Based on the S-O-R Paradigm
Changhyun Nam and Manchiraju Srikant
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Are Millennials Willing to Use Social Commerce in Apparel Shopping?
Tiffany Bounkhong, Eunjoo Cho and Kathleen R. Smith
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Shop in the Name of Love: A Qualitative Analysis of Fashion Mobile Design Features
Briana M Martinez and Laura McAndrews
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Marketing Green Apparel: Do Advertisement Claims Influence Consumer Perceptions?
Hyeon Jeong Cho and Sojin Jung
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Augmented Reality Mobile Apps in Fashion Retail: Expectancy-Value Judgments
Ju-Young M. Kang
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Relationships between apparel mobile website quality, consumer satisfaction, and intent to purchase: an empirical study of U.S. Consumers
Quinn Sullivan, Ting Chi and Jing Sun
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Insta-shopping: Examining use of Instagram for shopping online using Theory of Reasoned Action
Sanjukta Pookulangara, Jacqueline Parr, Lindsey Tanoff and Kimberly Nix
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
The Effects of Celebrity-Brand Congruence and Publicity on Consumer Attitudes, Buying Intention, and Loyalty
Jaehan Min, Morgan Ziegler, Hyo Jung (Julie) Jung Chang and Tun-Min (Catherine) Catherine Jai
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
The Role of Reward and Gender in Inducing Consumers' Willingness to Post Reviews
Ran Huang and Sejin Ha
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
The impact of True Fit Technology on Consumer Confidence in their online clothing purchase
Jacqueline Parr and Sanjukta Pookulangara
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Preliminary evidence for the psychophysiological effects of technologic feature in e-commerce
Yeo Jin Jung, Ha Youn Kim, Tae Yeon Kim, Yuri Lee and So-Yeon Yoon
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Growing Pains: An Exploration of Etsy Policy and Seller Satisfaction
Amy Dorie, Fei Peng, Telin Chung, Jessica Hurst and Linda S. Niehm
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Fashion Brands' Use of Emojis on Twitter: An Exploratory Study
Stanley Mathews, Chelsea Botwin and Seung-Eun Lee
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Face Consciousness, Gender, and Money Attitudes
Seung-Hee Lee, Jane Evelyn Workman and Kwangho Jung
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
The Effect of Trust, Transaction Utility, and Product Uniqueness on International Online Outshopping (IOO) Intention and Customer Delight: The Role of E-tailer's Country Image
Bharath Ramkumar and Byoungho Jin
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Exploring Antecedents of Online Flow in Shopping for Apparel Products
Soo In Shim, Wi-Suk Kwon and Sandra Forsythe
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Merchandising/Marketing/Retailing: Management
Locally-Owned Retail Stores and the Revitalized Downtown: An Investigation of the Role of Civic Engagement and Local Capitalism
Jennifer Lynn Wilson and Nancy J Hodges
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Investigating Customer Loyalty to Apparel and Beauty Subscription Box Retailers
Jong-Geun Lee, Amrut Sadachar and Srikant Manchiraju
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
New Business Exercise: The Pop-Up Store Project
Soohyun Kim and Scott Hessell
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Who Seeks a Surprise Box? Predictors of Consumers' Fashion and Beauty Subscription-Based Online Services (SOS)
Hongjoo Woo and Bharath Ramkumar
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Rural quilt shop entrepreneurs in Iowa: Pull and push motivations
Jody A Aultman and Sara B Marcketti
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
The Relationship Between Service Quality and Service Recovery Quality in Retail Stores
Na Young Jung
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Shopping orientation, store attributes, and apparel retail format preference
Lizhu Davis, Hongtao Yue and Dean Davis
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Fashion Subscription Retailing: An Exploratory Study of Consumers' Perception
Qiong Tao and Yingjiao Xu
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
The Effects of Customer Age on Service Recovery Evaluation Process in Retail
Na Young Jung and Yoo-Kyoung Seock
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Identify Potential Barriers and Opportunities for Latina Bi-Cultural Entrepreneurship in Iowa: A Case Study
Hui Siang Tan and Linda S. Niehm
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
The Relationships among Perceived Fairness, Customer Satisfaction and Relationship Quality in a Multi-Channel Retail Environment
Dipali Modi and Na Young Jung
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Do Fashion Trendsetting Groups Differ in Attitudes Toward Money and Tendency to Regret?
Seung-Hee Lee, Jane Evelyn Workman and Kwangho Jung
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Comparisons of Financial Performance Measures of Global Sourcing and "Made-in-USA" Domestic Production Strategies
Ui-Jeen Yu and Jihyun Kim
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Effects of Out-of-Stock, Return, and Cancellation Amount on Order Amount of Online Retailers
Junghwa Son, Ji Hye Kang and Sungha Jang
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Effects of Perceived Integration Quality and Attitude toward Information Seeking on Perceived Shopping Value in Omni-channel Shopping Experience
Do Yuon Kim and Hyunjoo Im
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Retail Service Quality and Service Recovery Quality: A Comparison Between Small and Large Retail Stores
Na Young Jung
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future
Pedagogy and Professional Development
Learning Styles of Students Enrolled in Fashion Classes: Academic Level, Geographic Region, and Major
Harrison Qiu, Diana Saiki and Alyssa Dana Adomaitis
2017-01-01 Volume 74 • Issue 1 • 2017 • Anchored by our Past, Navigating our Future